In this week’s episode, “Marketing Your Bereavement Practice“, we discuss:
- Is grief the same as bereavement?
- Is there a difference in sub-niches based of types of loss?
- Being real and normalizing the process of grief.
- Knowing that someone has been there can be validating as long as boundaries are in place.
- Looking to marketing to long-term caregivers, veterinarians, EMTs, hospice workers and other professional individuals at risk for compassion fatigue and loss of patients and clients.
- All losses are valid, how do you market your niche within that idea?
- Clergy, therapists, funeral directors and morgue and mortuary staff as referral sources.
- Perspective and clarity on niche.
Linsay Melka of Empathic Counseling and Psychotherapy
Jane Carter, LPC is a counselor and coach who is committed to helping "solopreneurs" have more money, fun, and freedom in their businesses. She helps therapists and other service-based business people feel inspired in their work, to use their creativity, and to successfully balance the roles of clinician & entrepreneur through a focus on both strategy and mindset. She lives in the mountains of Asheville, NC, where she's an outdoors-woman, world-traveler, food-and-wine lover, reader, and coffee-shop connoisseur. Jane can be reached at www.JaneCarterCoaching.com, where she offers a free consultation.
Allison Puryear, LCSW, CEDS of Abundance Practice-Building
Allison Puryear is an LCSW with a nearly diagnosable obsession with business development. She has started practices in three different cities and wants you to know that building a private practice is shockingly doable when you have a plan and support. You can download a free private practice checklist to make sure you have your ducks in a row, get weekly private practice tips, and join the Abundance Practice-Building Group to gain the confidence and tools you need to succeed.