Michael J. Formica of The Counselors Concierge
Before settling firmly into private practice in the 1990s, I spent more than a decade in corporate. How I got there is a story in and of itself. Suffice it to say, the variety of my experiences–from executive coaching and management reorganization in Fortune-listed companies to how not to, in hindsight, crash-and-burn an internet startup (it wasn’t mine)–was a priceless education in business, management, mismanagement and marketing.
When I started in this profession almost 30 years ago, it was just that–a profession. It was not a business, or at least it did not, in large measure, need to be treated that way. Over the years, that’s changed. Now, we, as professionals in private practice, are tasked not only with the practice of the practice, but the business of the business.
Problem: unless you’re on your second career or have, like myself, had a checkered past, there’s a whole bunch of stuff you don’t know, nor were you likely taught, about the business of the business side of things. That’s one of the reasons my business partner, Donna Devaney, and myself created The Counselors Concierge, a wrap-around business development, online marketing, website design and private practice support company exclusively serving psychotherapists, counselors and coaches.
Allison Puryear, LCSW, CEDS of Abundance Practice-Building
Allison Puryear is an LCSW with a nearly diagnosable obsession with business development. She has started practices in three different cities and wants you to know that building a private practice is shockingly doable when you have a plan and support. You can download a free private practice checklist to make sure you have your ducks in a row, get weekly private practice tips, and join the Abundance Party to gain the confidence and tools you need to succeed.