by Allison Puryear | Jun 22, 2021 | Niche, Practice-Building
One of the questions I get most frequently is, Do I Have to Have a Niche? And I usually come down on the side of pro-niche. Here’s why: Having a niche helps you: Define your marketing strategy. Know where to network. Gain clarity for your practice. I think of niches...
by Haley Clement | Mar 8, 2021 | Marketing, Niche, Practice-Building, Private Practice, Strategizing
When we go through school, our internships, and agency work, we start to get an idea of who we do great work with and what clients bring out the best of our clinical skills and flourish because of it. A great fit for you is also a great fit for your client, and great...
by Allison Puryear | Oct 23, 2017 | Niche, Practice-Building, Strategizing
You’ve probably heard a thousand times that a niche is really important in building a private practice. Maybe you resisted it. Maybe you wanted to embrace it but couldn’t decide who you wanted to choose. Then you read another thing that harps on the need for a niche....
by Allison Puryear | Jun 5, 2017 | Building a Support System, Business-Building, Guest Post, Niche, Practice-Building
I am so grateful to have gotten to consult with Lindsay Melka and I’m honored that she is writing for the blog this month. She is brilliant, thoughtful, brave and so honest it sometimes makes my heart ache. You’ll get to hear more about her story (the really hard part...
by Allison Puryear | Apr 11, 2016 | Getting Referrals, Niche, Nuts & Bolts, Practice-Building, Websites
No matter who I’m working with, no matter what context, be it Group or Free Individual Consultation (yes, that’s a thing, email to get scheduled), I always start with creating a niche. At least 30% of the time the person doesn’t want to go there. Usually they don’t...
