The Abundance Practice Building Blog
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Common Website Copy Mistakes
When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error...
Building a Rapport with Clients Online
I’m seeing some blogs and vlogs and Reels and questions about how to build a rapport with clients online but not a lot of clarity around who that info is meant for, so let’s shed some light on that! Right now building a rapport with clients online can mean one of two...
Creating a Referral Network for When You’re Full
Marketing comes from a place of service. When you start your private practice, getting your services in front of people who need you (and who you do great work with) is one of the most important things you can do. The other important thing you can do is have a...
Transitioning from Agency to Private Practice
Are you trying to decide how and when to transition from agency to private practice and are at a loss of where to start? If you have plenty of savings to keep you afloat or a partner who can cover the bills, you have a lot more flexibility. I still wouldn’t recommend...
How to Have the Dress Code Talk With Your Group Practice
I don't know about y'all but the world has changed a little since I was in grad school. New grads and new group practice owners have reached out a lot recently about two things: tattoos visible in the office and the dreaded dress code conversation with new staff or...
How to Start a Podcast
We get a lot of questions about the best way to start a podcast. First I’d get crystal clear on the point of your podcast. All the other stuff - the good microphone, the headphones, the software and platforms - that can come second. Ask yourself if your content has a...
Being Professional When You’re Disappointed
I get a lot of questions that sometimes showcase more disappointment and discomfort at a certain stage of practice building than they are questions about a business name or a cranky landlord. One issue that comes up a lot is what to do when someone has the same...
How to Walk Away from Your To-Do List
Sometimes we think that being busy is a badge of honor - that being busy makes us look successful when we don't always feel like we are. That the more stressed we are, the more valid we are because hey, we're working hard, right? But it's easy to forget that work is...
Episode 247: When Your Caseload is Niched But Not Ideal with Sarah
Have a niched but not ideal caseload? Then this podcast episode is exactly what ya need! Listen as Allison & Inner Circle grad Sarah discuss how to get more specific with marketing in order to reach your ideal client. Sponsored by: TherapyNotes™ Brighter Vision...
Is it Time to Hire a Social Media Manager?
Social media marketing can fall in that funny category of feeling like work all the time or feeling like you're not actually 'working' if you're scrolling Instagram. If you're getting a lot of clients through your social media and you feel like you spend almost more...
Is it Time to Raise Your Rates?
A lot of therapists wait to raise their rates at the “right time”, and truthfully it’s always the right time but imposter syndrome always tells us the opposite. So when do you raise your rates? There are three major milestones you can use to gauge when to raise your...
Is My Cancellation Policy Fair?
There are a ton of opinions about the fairness of cancellation policies in Facebook groups, group chats, in group practices & probably even etched into a petroglyph somewhere. Fair is fair, & fair is subjective, so let’s look at the fairness of cancellation...
Is Private Practice Right for Me?
Y’all know I’m a private practice proselytizer. I believe private practice is an excellent fit for the vast majority of the people it appeals to, but you can get stuck in a huge loop of private practice-free resource overload and not realize private practice may not...
Is There a Niche Gray Area?
One of the questions I get most frequently is, Do I Have to Have a Niche? And I usually come down on the side of pro-niche. Here’s why: Having a niche helps you: Define your marketing strategy. Know where to network. Gain clarity for your practice. I think of niches...
Navigating Seeing Your Clients in the Dating App World
I get a lot of Ask Allison questions about how to navigate seeing your client in public, but I also see a high volume of questions about what to do if you happen to bump into a client online, especially dating apps - the internet’s both a big and small place at the...
Private- & Hobby-Based Social Media
In some ways, the internet broadens our world and helps us connect with clients, market, and create a supportive and awesome community. In other ways, it can create an unintentional fishbowl. If your client is in their 20s, 30s, or younger, without a doubt, social...
Private Practice Naysayers
Starting your own business brings Devil's Advocates out in force - but creating a private practice can also really amp up the self-doubt and negative self-talk. How do you keep from letting naysayers get stuck in your gears? As you gain momentum and as you keep...
Taking Clients With You When You Open Your Own Practice
When we start our private practices, it can feel like a huge relief to take some clients with you from your old agency or group. Knowing you’re not starting at zero can be a huge boost for some therapists, but knowing the ethics behind it is also a majorly crucial...
What a No-Cancellation Policy Can Mean for Your Practice
Having a structured schedule in your practice and life can make running your practice and business easier. Putting policies in place and enforcing them (kindly) can help you keep that structure in place. That includes a no-cancellation policy. A no-cancellation policy...
DIY & Low-Cost Marketing Isn’t Yielding Results?
If you’ve tried the networking and the DIY website building, I’m not surprised you aren’t full. Those are great first steps. They’re not the only steps.